creator i have an audience of over three
lakhs across social media and i
absolutely love what i do which is being
in front of the camera and creating
digital content for a living i've worked
with over 60 brands brands that i've
aspired to work with and i happen to
achieve the first milestone of crossing
the first one lakh subscribers of my
channel just within a year of starting
my youtube journey
now i was not an overnight viral
sensation i did not have any friends or
insights into this industry
and
and i also faced a lot of failures in my
early 20s the ubsc exam of course being
one major factor now there is a
phenomenon called sunk cost fallacy
which basically means that a person on a
course of action or with the strategy
who has heavily invested in it continues
to be on that strategy or course of
action even though abandoning it would
be way more beneficial for them
now we all know of the upsc preparation
vicious cycle you start off with your
preparation you give your first attempt
of course and
you may or may not be able to clear it
right and that's okay because this is
your first attempt so you go in for your
second one um all geared up with all
your information ready and ready to
crack this exam and god forbid you are
unable to clear it in your second
attempt as well so you go in for your
third one and then the fourth and then
the fifth and this vicious cycle just
continues until you suddenly realize
that hey i've spent most of my 20s
trying to crack this exam i've alienated
my passions my hobbies have no friends
no social life and just to be clear i'm
not discouraging you from giving this
upsc exam hell no now i'm in no way
discouraging you from taking this upsc
exam um in fact a lot of you might even
be thinking is that clear now that's why
she's saying this and you are justified
in thinking that but the reason i'm
standing here today sharing my story is
because a lot of us who get into the
upsc preparation cycle don't know when
to get out of it and tell ourselves hey
i'm capable of so much more than just
this and more often than not it's
usually because of the sunk cost fallacy
now i spent three and a half years of my
life preparing for an exam that was
nowhere close to testing what my
creative potential really was and i
probably would have continued to you
know sort of keep investing my time in
it had it not been for my itch to be
financially independent i was i think 25
at the time when i was preparing for
upsc and it suddenly hit me that i'm
still dependent on my parents for money
who by the way have been totally
supportive of me financially and
emotionally with whatever i wanted to do
but that's just not how i imagined my
life at 25 so i started freelancing i
took up a lot of content writing gigs
alongside my upsc preparation and one of
these gigs happened to ask me to shoot a
youtube video for them and so i did and
i absolutely loved it it came so
naturally to me uh the whole process of
ideating
storyboarding directing filmmaking
editing yeah youtube is not that simple
the product that you see in front of you
as a video has a lot that goes on behind
it and my interest in creative
filmmaking directing which back in the
day during school i used to participate
in a lot of inter-school i.t
competitions were all like at the back
of my head during my upsc prep i just
not explored that area of my life and
when this happened i just knew i had to
start my youtube channel and
it like and like all destined ways i
started my youtube channel now it wasn't
key phone camera or taya content shoot
kara upload kardia absolutely not and i
know that a lot of major creators today
who are well established did start off
their journey that way but i wanted to
treat it like a business like a startup
and that's exactly what i did with a
strategy so i had a content bank for
almost three months before i wanted to
launch my channel i ensured my
production quality of my content was top
notch um i studied a lot of youtube i
studied video optimization seo keyword
research and a whole lot that goes
behind putting that one video on the
channel so i did all of that and finally
uh launched my channel now when you
start off youtube in the beginning it's
not a lucrative job of course so i did
take up a full-time job as a social
media manager in a renowned media tv
channel and honestly i had no work ex to
even blank that job for myself the only
reason i got it was because of my
youtube channel and how i'd grown it in
a little span of time up to that point
and and i continued doing that full-time
job until the day i knew that i could
take that plunge and make youtube
full-time now running a youtube channel
is not that simple there's a lot that
goes behind the video that you finally
see
it was a bit of a struggle since i
didn't have any guidance or some mentor
to help me through it i did spend a lot
of time ideating and strategizing the
kind of content people want to watch
there was a lot of research that goes on
and you have to watch you have to
consume a lot of content to create that
kind of content for people um
it was kind of a struggle to balance a
full-time job as well as running a
channel alongside
but when my content started getting
noticed and brand started approaching me
i knew this was the time to take that
plunge trust myself and turn this into a
full-time job and the first brand
sponsorship or the collaboration was
about four months into starting my
channel and even though it wasn't a lot
of money honestly it made me feel like i
was on the right path today i have an
audience of over three lakhs across
social media i've worked with over 60
brands i've created over 200 videos and
i'm proudly financially independent the
reason i'm here today sharing my story
with you guys is because i've been that
person sitting inside a tiny room in old
rajendra nagar all day long on my study
table studying lakshmi khan over and
over again and feeling stuck and if you
are in the same boat as i am you've got
to trust yourself and take that plunge
just like i am able to be what i am
today because i let my failures not
define me but use them as gateways to
explore my potential my capabilities and
explore more opportunities just because
you've invested say x amount of time in
something does not mean you have to
continue to do so
learn to let your failures guide you
towards what you're good at what you
could be good at and don't let them
define
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